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Guggenheim’s New Constellation: A Unified Brand Identity

Guggenheim’s New Constellation: A Unified Brand Identity

Nov 15, 2024 | Article, Design, Uncategorized

The Guggenheim Museum, a global cultural institution with locations in New York, Bilbao, Venice, and soon Abu Dhabi, has unveiled a new brand identity designed to unify its diverse network. Spearheaded by Pentagram partner Harry Pearce, the rebranding initiative aims...

Working with a Freelance Graphic Designer: A Guide for Small Businesses and Startups

Aug 19, 2024 | Article, Design

Collaborating with a freelance graphic designer can be a game-changer for small businesses and startups looking to establish a strong brand identity. By understanding the design process and building a solid working relationship, you can create impactful marketing...
Design on a Dime | DIY Design: Friend or Foe?

Design on a Dime | DIY Design: Friend or Foe?

Jul 4, 2024 | Announcements, Article, Design

As a small business owner, you wear many hats, and design might be one you’re tackling yourself. Platforms like Canva and Wix are fantastic for creating visuals, but let’s delve deeper and understand that effective design goes beyond just making “pretty pictures.”

Unlocking Success: The Compelling Reasons to Hire a Graphic Designer

Unlocking Success: The Compelling Reasons to Hire a Graphic Designer

Aug 29, 2023 | Article, Design

Seven compelling explanations why graphic design holds utmost importance for every business, yours included.

The Importance of a Style Guide for Your Business: Creating Consistency and Unity.

The Importance of a Style Guide for Your Business: Creating Consistency and Unity.

Aug 28, 2023 | Article, Design

Amid the whirlwind of today’s business realm, establishing a strong and unforgettable brand identity is paramount. However, there’s a secret weapon that often goes unnoticed in this pursuit – the comprehensive style guide.

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