Freelance designer
Graphic Design
Illustration
Visual Branding
Design should be a whisper, not a scream.
eBook out now!
Design Like a Pro: Essential DIY Graphic Design Tips for Small Business Owners cuts through the clutter. In today’s visual world, strong design is no longer a luxury – it’s a necessity for any small business owner. This book equips you with the tools to create professional, impactful graphics that will grab attention, build your brand, and ultimately drive sales. Along the way, you’ll learn the necessary basics of graphic design to keep in mind when creating your designs, ensuring your message is communicated clearly and effectively. From crafting a captivating website to designing eye-catching social media posts, Design Like a Pro empowers you to take control of your brand’s visual identity and win in the digital age.
Available in my shop or from Amazon Kindle and GumRoad.
SERVICES
Digital + Print / Design
Social Media Management
Administration
Graphic Design
- logos + brand identities
- visual assets
- brochures
- posters
- packaging
- business cards
- book covers
- presentation decks
- social media graphics
- digital collages
- mood boards
- + more
Visual Branding
- Brand Identity Design: Designing visual elements such as colour palettes, typography, and graphic elements that reflect the brand’s personality.
- Brand Guidelines: Creating a set of guidelines that outline how the brand should be visually presented across various platforms and materials.
- Social Media Branding: Designing visually consistent and engaging social media profiles, cover images, and posts.
- Brand Guidelines (Brand Book): Developing a comprehensive document that outlines the brand’s visual identity, including logo usage, color schemes, typography guidelines, image styles, and overall design principles. This serves as a reference for maintaining consistency across all brand communications and ensures that the brand’s visual elements are used correctly in various applications.
Illustration
- Quirky Illustrations: Unique and whimsical elements that add playfulness and charm.
- Illustrations in my own naive style, characterized by its simplicity, innocence, and childlike appeal.
- Brand Illustrations: Custom visuals that convey brand identity and enhance marketing materials.
- Editorial Illustrations: Engaging visuals for storytelling in books, magazines, and newspapers.
- Infographic Illustrations: Visually appealing illustrations that simplify complex concepts.
- Product Illustrations: Eye-catching visuals for packaging, labels, and promotions.
Less clutter, more message.
owner, brandesign
Adrian Larkin
“Katherine is a creative designer, who comes up with original ideas to everyday design challenges. She has great skill in digital and photoshop illustration and has produced some fine work for us. I will continue to work with her on an ongoing basis.”