Hello! I’m Katherine, a freelance graphic designer living in the beautiful Winelands of the Western Cape, South Africa. I have a genuine passion for crafting minimalistic and clean designs. I firmly believe in the mantra “Less Is More.”

CLEAN, ELEGANT DESIGN

Services

Graphic Design

  • logos + brand identities
  • visual assets
  • brochures
  • posters
  • packaging
  • business cards
  • book covers
  • presentation decks
  • social media graphics
  • digital collages
  • mood boards
  • + more

Visual Branding

  • Brand Identity Design: Designing visual elements such as colour palettes, typography, and graphic elements that reflect the brand’s personality.
  • Brand Guidelines: Creating a set of guidelines that outline how the brand should be visually presented across various platforms and materials.
  • Social Media Branding: Designing visually consistent and engaging social media profiles, cover images, and posts.
  • Brand Guidelines (Brand Book): Developing a comprehensive document that outlines the brand’s visual identity, including logo usage, color schemes, typography guidelines, image styles, and overall design principles. This serves as a reference for maintaining consistency across all brand communications and ensures that the brand’s visual elements are used correctly in various applications.

Illustration

  • Quirky Illustrations: Unique and whimsical elements that add playfulness and charm.
  • Illustrations in my own naive style, characterized by its simplicity, innocence, and childlike appeal.
  • Brand Illustrations: Custom visuals that convey brand identity and enhance marketing materials.
  • Editorial Illustrations: Engaging visuals for storytelling in books, magazines, and newspapers.
  • Infographic Illustrations: Visually appealing illustrations that simplify complex concepts.
  • Product Illustrations: Eye-catching visuals for packaging, labels, and promotions.

ELEVATING BRANDS, EMPOWERING GROWING BUSINESS

Process

01
01

Deep Dive

Our journey together kicks off with a discovery phase, where I delve deep into getting to know your brand, goals, and target audience. This allows me to gain a comprehensive understanding that sets the stage for our collaboration.

02
02

Brainstorming

Drawing on the gathered information, I begin a creative brainstorming process, crafting an approach tailored to meet your brand’s unique objectives.

03
03

Creation

With a clear idea guiding the way, I translate the concept into visual designs, unique to your brand.

04
04

Presentation

I present you with the proposed concept and design and we make any adjustments and alterations required.

05
05

Completion

Once the adjustments and alterations have been made, I package all the assets ready for you. 

“Katherine is a creative designer, who comes up with original ideas to everyday design challenges. She has great skill in digital and photoshop illustration and has produced some fine work for us. I will continue to work with her on an ongoing basis.”

Adrian Larkin

Owner, Brandesign