Guggenheim’s New Constellation: A Unified Brand Identity
The Guggenheim Museum, a global cultural institution with locations in New York, Bilbao, Venice, and soon Abu Dhabi, has unveiled a new brand identity designed to unify its diverse network. Spearheaded by Pentagram partner Harry Pearce, the rebranding initiative aims...Picture Perfect: The Art of Clever Advertising
Plenty of advertisements compete for our attention in the marketing industry, but a clever image can make the difference between a brief glance and a lasting impression. Graphics have a tremendous deal of promise as captivating tools that capture people’s...
Design on a Dime | DIY Design: Friend or Foe?
As a small business owner, you wear many hats, and design might be one you’re tackling yourself. Platforms like Canva and Wix are fantastic for creating visuals, but let’s delve deeper and understand that effective design goes beyond just making “pretty pictures.”
Minimalism for Modern Business
In a world bogged down with a deluge of options, bombarded by a constant barrage of information, cutting through the noise has become an art form. This is where minimalism steps in, not just a design trend, but a philosophy with the power to transform your business.