Since people have short attention spans, advertisers are having a tough time. They need to grab viewers’ attention right away and hold it long enough to sell their product. Here are some advertising masterpieces that are so good that they’ll catch your attention right away.

Life Buoy – You Eat What You Touch
Barilla – Happy New Year
© Fundación Argentina de Trasplante Hepático
Tabasco Pepper Sauce – Volcano
© McCann Health Worldwide
Heinz Hot Ketchup – Sizzling
Chupa Chups – Ants
FedEx – Neighbors
Ariel – Bright White